Did you know there are a selection of social media activities you should be undertaking every day for optimal social media growth? Here are the three tasks you should be adding to your daily social media marketing checklist.
Social media marketing for small businesses is so much more than ad-hoc posting. It’s also much more than simply boosting your follower count. To be sure you’re covering the full scope of what social media can offer, there are a variety of additional tasks you should add to your daily social media marketing checklist.
The best social media marketing strategy relies on creating a social media presence capable of influencing your audience. To see what I mean, try searching on some of the social media pannels for some popular accounts. See how they are talking to other users to see if you can replicate this.
If you’re engaging with your audience, this leads to more engagement – responding, liking and / or sharing your content. Ultimately, this means that your audience becomes beneficial for your overall business goals.
The most effective social media uses a dedicated strategy to grow your network – here’s a guide on developing a strategy for your business. If used effectively, social media is a tool to allow you to not only reach your customers but be at the centre of your industry’s discussion. From social media groups to the right hashtags there are so many tools available to you to make this process easier. Here are three tips to ensure you’re establishing yourself as a thought leader within your industry.
- Check your follows and mentions daily
Whether you’re posting on one social media channel or 4, checking your mentions is a crucial activity. It’s vital to keep checking your follows and mentions as there could always be some surprises!
Most mentions you get on social media will be worth resharing – it shows people are interacting with your company.
2. Checking key hashtags should form a key component of your daily social media marketing checklist
Checking your relevant hashtags is a crucial component to your daily social media activities. Have there been any new developments?
Any content which is getting lots of interaction can help inform decisions about which blogs or articles you might reshare on your platforms. You may see some interesting articles to repost – from a KOL’s blog post to newsletters or even newspaper headlines.
You can also identify posts that you’d like to reply to. Each interaction, like, follow all accumulate to increase your brand visibility on social media.
3. Follow your customers and KOLs across the social media platforms
Seeing what your KOLs are posting is key to identifying not only the hot topics but it’s also good to see what your audience is interested in. If you’d like to boost your mentions, what are your audience engaging with?
Have a think about how you could build this information into your overall social media strategy.
For help and support as to how you can implement these tips within your daily social media marketing checklist then get in contact.
