Social media should underpin your marketing strategy for your life science startup.
Social media helps to increase the number of touchpoints you have with your customers. There are many social media features your life science startup should capitalise on for optimal growth.
Read on to discover why your company should be using social media.
- You own your social media space – with room to plan your content in advance.
Social media is the direct line to your customers.
There is no one speaking on behalf of your company so you can be saying both what you want, and need, to say. Take a look at this guide to developing your own strategy,
Scheduling software helps you to plan out your posting topics in advance. What subjects would you like to cover? Create a social media calendar to help you spread these topics out enough.
2. Social media is quick and responsive.
Want to post news quickly?
Social media is the perfect place to share it. You can also encourage your customers to share your content or share their experiences with your customers. There’s no better social media promotion than when your customers begin to do the promotion for you.
3. Social media helps to amplify the messaging from other campaigns.
Adding content to your website? Carrying out email marketing?
Social media is there to help build and expand upon your company’s messaging.
Keep a calendar of all your marketing activities. This calendar can help drive your social media content as you can coincide social media content with emails and so much more.
4. Social media enables you to immerse yourself in the industry conversation.
This happens through a process called “social listening”. It’s where you investigate what’s happening on social media. What are people responding well to?
Who would you like to develop a relationship with? These may be prospective customers, key influencers or suppliers. Make a list of these users – see what they are posting on social media. Engage with them and their content.
Engaging with this content and those key accounts will help to establish yourself as a key thought leader within your field.
Engaging with content could range from liking or retweeting their content to more specific liking or sharing their posts.
5. Social media is a continuous process of evolution.
As your company grows, so too should the way that you use social media.
Flexibility and responsiveness are key to success. As new trends and social media features come and go, it’s crucial to be analysing the data and respond to the learnings you see.
Get in touch to see how I can help maximise your business’ social media reach.
