Social media marketing for small businesses
Want to enhance your social media presence, create an online community & drive traffic to your website? I specialise in creating high-impact messaging for the life science industry and biotechnology industry across Facebook, LinkedIn (company and personal page), Twitter and Instagram.
Social media done well requires a scientific, data-driven approach. I offer complete social media management or coaching to help grow your brand visibility on these platforms.
You’ll be able to connect with and build a community of your ideal customers. The best social media content will work to establish your company as a leader within your niche.
Get in touch for social media management or an audit to assess your social media potential.
Content curation
Social media algorithms need you to post consistently, with relevant and engaging content. Not sure what to post on the social media channels?
We’ll work together to find content ideas you’re happy & comfortable with. These can then be formed into a social media content schedule so your followers are regularly updated. Take a look at this article that takes you through daily activities for social media.
Social media platform optimisation
Achieving optimal social media success isn’t just reliant on engaging content. Your profiles need to be discoverable to your audience. This means using the right keywords, images, and links in the right places on your profiles.
This is particularly key on your LinkedIn personal page. This is a crucial tool to help amplify the messaging from your company page.
Content should also be branded to create a cohesive feel to your content across all of your platforms. Be sure that you’re refreshing this every so often to keep everything looking fresh.
Social media strategy development
Not sure how often to post on each of the platforms? Getting the balance of content between each platform and the stream of your business is crucial to keep your followers engaged.
We can work together to develop your social media strategy – your specific content pillars to use and how success of your social media content will be measured. Click here to find out more about developing an organic social media strategy.
See your social media presence evolve
There’s a variety of social media metrics from your social media followers to impressions and page visits.
Selecting the most appropriate metrics will ensure that social media continues to work towards your overall business goals. You’ll be sure that you’re recieving an optimal ROI.