Everything in 2023 is done online. We live in an increasingly chaotic world where it can be difficult to keep our online information and processes as streamlined as possible. This is particularly important if your marketing team works remotely. If your processes are...
Digital Marketing Articles
SEO Audit Checklist for your Website
An SEO audit checklist is an important step in improving your site’s visibility on search engines. This checklist will help you easily identify opportunities for development for your life science start-up. SEO, or search engine optimisation is the process of...
How to Prepare for a New Website: A Checklist
Are you in the market for a new website? Or maybe you're just considering a refresh of your existing site. Either way, there are some key things you need to do before launch to be sure the process goes as smoothly as possible. In this blog post, I'll walk you through...
3 Easy Ways to Speed Up Your Site and Increase Traffic
Want more website traffic? Speed up your site! There are three easy steps to speed up your website. These three steps, compressing image sizes, slimming down content and reducing code will help speed up your page loading time. Do this, and you'll get an increase in...
How to create an organic social media strategy for your business
An organic social media strategy is the first step to elevating your social media presence, but how can you create one? Here are my top tips to creating one for your business. Social media is a vital marketing tool for the life science and healthcare...
6 Top Tips to Maximise your Website’s Search Engine Optimisation (SEO)
SEO is the process of optimising your website for search engines. To maximise traffic to your website, it needs to rank high on Google search engine results. Whichever industry you’re in – life science or not, SEO should form a crucial part of your marketing...
How can you establish scientific credibility on your website?
Your website is a vehicle to establish scientific credibility of your business. In a world of fake news, scientific credibility has never been more crucial for evidence based practioners. I can help you grow your business online through a new or refreshed...
5 Reasons why Social Media Aligns with your Marketing Activities
Social media should underpin your marketing strategy for your life science startup. Social media helps to increase the number of touchpoints you have with your customers. There are many social media features your life science startup should capitalise on for optimal...
Here’s how Notion has changed how I work
Are you managing lots of different projects? As a content creator, Notion has completely changed how I work - and here's why. 1. Templates help you easily replicate models and content across projects If you have some elements of your work that involves copying things...
HTML, CSS and Javascript – what’s the difference?
HTML, CSS and Javascript are the crucial components that make up each element of websites. Each of these programming languages may seem like a minefield to master but take it one step at a time and it's easy to differentiate between each one. HTML (Hypertext Markup...